Generating Real Estate leads continues to be a hot topic. The Internet has now become a highly targeted marketing tool for Realtors as many are no longer cold-calling and/or door knocking. Most Buyers and Sellers choose to "Shop Around" before choosing a Realtor to work with making 'first impressions' more important than ever. Many Realtors are now exploring the use of Buyer and Seller friendly websites that are more about the client and less about the Realtor.
Below are tips how Realtors can increase their real estate lead generation. Not only will these tips increase the amount of leads, but they will also show Realtors how to convert leads into sales!
You need to rank high with search engines such as Google, MSN and Yahoo.
Most Buyers and Sellers start their searches here and you need to have high ranking websites! This can be accomplished by having separate websites for Buyers and Sellers. As search criteria is different for Buyers than for Sellers, you need to have high ranking websites for both types of clients.
Offer free services with your websites.
Instead of making your website about you, make it about your clients. An example of a free service you could offer is a CMA. You could offer this via an 'online form'. People looking to sell don't always like to give out their contact numbers, but usually don't hesitate to give out their email address.
Don't forget about your client!
Automated emails of new listings are OK, but a nice personal email goes a long way. These "new listing" email programs are a great tool, but without a personal touch they are all the same!
Make your website very user friendly.
If a Seller is searching for a CMA in your area, they don't want to take time navigating thru a website and end up typing a long email about their home. If they do this, they will likely copy that email and send it to 10 other Realtors in your area. A Seller wants a basic template where they just fill in the fields.
A free Buyers or Sellers tool goes a long way!
A free eBook on home staging is a great gift that any Seller would appreciate. Get the edge over your competition by offering your clients something they don't have!
Most real estate boards provide Realtors with standard tools that ALL Realtors are able to offer their clients, making competition fierce. In order to separate yourself, you should explore different options for real estate lead generation. I feel internet marketing is the way of the future and with Buyers and Sellers shopping online; YOU NEED to put yourself in front of them. You could be the best Realtor in your market but without the proper tools, you will continue to struggle.
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