Sometimes working a full time day job is more than a drag; it's paralyzing. Not for your body, perhaps, but for your creative energy. When you get home from work, you don't want to do anything but stare into space, or at most, absorb things like TV, movies, or internet. Below are some ways to structure your time so that you'll never lose touch with your artistic side.
Construct phases:
If you can't find half an hour every day that could be put towards imagination, then you're not trying hard enough. Even just time spent commuting could be time spent constructively day-dreaming. And when you're doing chores it's a great time to let your mind wander.
Also, when you're about to go to sleep, don't let your brain go to mush. You're relaxed, which allows good ideas to start running through your mind. Use this to your advantage.
Hold onto a 3X5 card wherever you go:
We all know about the mind blowing idea jotted on a napkin, and that's why it's not a bad idea to always have a napkin (or an index card, or a small journal) with you no matter where you go. Letting your mind wander into creative territory can also mean that you let it wander away from your long term memory, and a forgotten stroke of genius isn't going to do you any good three hours later when you need it.
Wake up earlier to make some extra time:
The mind is supposed to be the most alive when you first wake up. If you wake up a couple of minutes earlier, you'll get some extra time to let the creative juices going.
Ask yourself inquiries:
In your creative times ask yourself this very important question; "What would I do if I knew I had no financial limits, and the campaign couldn't fail?" Then let your mind go crazy with ideas from there.
Simplify your USP:
As you set your imagination free, keep in the back of your mind the simple mantra of the company's USP. This might seem limiting, but really it will help your creativity flow in a constructive direction. Without the USP, you'll be thinking of ways to make potatoes fly, when your company is in the business of helping broccoli swim.
Construct phases:
If you can't find half an hour every day that could be put towards imagination, then you're not trying hard enough. Even just time spent commuting could be time spent constructively day-dreaming. And when you're doing chores it's a great time to let your mind wander.
Also, when you're about to go to sleep, don't let your brain go to mush. You're relaxed, which allows good ideas to start running through your mind. Use this to your advantage.
Hold onto a 3X5 card wherever you go:
We all know about the mind blowing idea jotted on a napkin, and that's why it's not a bad idea to always have a napkin (or an index card, or a small journal) with you no matter where you go. Letting your mind wander into creative territory can also mean that you let it wander away from your long term memory, and a forgotten stroke of genius isn't going to do you any good three hours later when you need it.
Wake up earlier to make some extra time:
The mind is supposed to be the most alive when you first wake up. If you wake up a couple of minutes earlier, you'll get some extra time to let the creative juices going.
Ask yourself inquiries:
In your creative times ask yourself this very important question; "What would I do if I knew I had no financial limits, and the campaign couldn't fail?" Then let your mind go crazy with ideas from there.
Simplify your USP:
As you set your imagination free, keep in the back of your mind the simple mantra of the company's USP. This might seem limiting, but really it will help your creativity flow in a constructive direction. Without the USP, you'll be thinking of ways to make potatoes fly, when your company is in the business of helping broccoli swim.
About the Author:
Are you ready for the babyboom crisis? Then get Celine Horan's FREE impact report now! Celine Horan is a niche marketing strategist, sales catalyst and specialist who offers ROI boosting high quality copywriting services to the careerdevelopment industry. You are welcome to reprint this article - but get your own unique content version here.
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