The king of the internet right now is content filled, unique, article based websites. But, without traffic, the best information in the world is useless. That's why website promotion is so important. Back in the early year of the internet, banner ads were very important. Then people started ignoring them, and the value of banner ads went down significantly. However, now might be the time to look at banner ads as a significant part of your web promotion plan.
Banner Ads??? Are you Sure?
Banner ads are a good way of getting targeted traffic from a similar type website to come to your own. The monthly fees vary widely from high traffic websites that can run into the thousands of dollars a month, to highly targeted smaller niche websites that might sell the same space for $50 for the year. If you find the right website you might be able to save quite a bit of money versus the equivalent cost of PPC or the time and effort required to get the website optimized for the search engines. One other avenue to look at is, the banner exchange networks. It's possible to find free banner exchanges, although we'll look at the benefits of each type of banner ads.
How To Exchange Banners- Free Banner Exchanges
When you use a free banner exchange, you basically exchange banners with another websites banner at no cost. You put their banner on your site, and they'll put your banner on their site. Now, the attraction to this method is it's cost. FREE! But, there are some issues with it. First you're limited to how many exchanges you can do. You can only exchange so many banners before your website starts to get cluttered. Plus you're opening up the doorway to your web traffic choosing to go somewhere else that isn't going to make you any money. Also, you should definitely be careful with who you link to. There are some "partners" who end up creating "banner farms" or "link farms" with tons of banners all over their websites. These websites end up doing about nothing for your traffic as there are so many other ways for their traffic to go.
Buying Banner Ads
Using paid banner ads is all about choosing the right website and banner design to make them pay for themselves. You of course need to find a website that has a decent amount of traffic, so you'll have to get good at analyzing traffic of other people's websites. Also make sure that your banner is placed in an area of the website that is more likely to invite visitors to click. Usually in the top third of the page is best. Of course be on the look out for excessive banners on the same page, as well as who else is getting links on the same page. Look out for tons and tons of outgoing links as well, as this could dilute the effectiveness of your banner.
Banner ads can be very profitable for your site, if you use a well thought out strategy towards placing them. Quality ads on quality sites, trumps tons of ads on questionable sites. Keep the above tips in mind if you choose to place banner ads for your websites.
About the Author:
Want to start with internet marketing, then check out the best internet marketing resource. We offer dozens of Reviews of Wealthy Affiliate and tons of Wealthy Affiliate Testimonials.
No comments:
Post a Comment