Selecting the proper trade show can be a challenge. The best way to make sure you choose the right trade show is to speak with colleagues who have attended the show before. Another way is to attend one of the earlier shows you are thinking of attending. Review it for yourself.
Promotional material as well as brochures from show management will offer discounts for early enrollment. Do read this material and try to take advantage of this. If you are given the opportunity in selecting your booth location try your best to get a location near a large corporate booth, this way you can benefit from high traffic that flow from this booth
After you have determined your booth location, sometime later you will receive your booth service kit. This will have information about ordering material, labor and many other services. Most services like electrical and items dealing direct with the conference will be in this kit. Most of this can be very overwhelming for someone that is not use to doing this. Most exhibit companies can assist your with this part.
Renting your trade show booth is a great alternative to owning one. Most exhibitors would like to have their booth have a unique look. A custom trade show rental can provide this contact ELDS, INC for this
Setting a realistic budget is a must. In this budget you must have some of the following: Trade show booth expense, Room and board for employees and transportation etc.
Get your press release kit in order. Make sure it is distributed thought-out the press conference. This is great preshow advertisement, do as many interviews as possible. This can make such a difference in show traffic you would not believe. Press releases and blogging are a great way to your product and services in the show attendees ears.
Always arrange to have a great giveaway. These giveaways help the attendee remember your company. Make sure that your company name is printed somewhere on the giveaway. Do not give away random or generic product give away. If you supply computer service a mouse pad would be great with your name company name on it. I do have some of my clients giveaways from 5 years ago still hanging around. They keep your company name in the public eye.
Proper staffing of your booth, this is important. Use employees that understand and that can articulate the use of your product and or services. Your staff should be friendly and approachable.
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Making your trade show a success can be a big task. It is best to contact a professional exhibit company that can help you put together a top notch trade show display that will enhance your company image. Contact ELDS, INC 626-969-3399
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