We've all had those questions in our business that either stop our train of thought or slow our level of productivity down. Ranging from product creation, affiliate marketing, teleseminars, financial matters, I know in my own business I've come upon hundreds of business questions that I wish I could know the answer to. So, in this article I am going to answer a question I've had about teleseminars.
Lets start with the question:
Can you charge for a teleseminar, or is it better give it away free then try and sell your products while on the call?
Free calls are great but I like charging as well. I am going to throw a couple of things out there for you to think about.
With the free call, you are going to get more people but they are less qualified. This means if you are looking to sell a product or service, they are not as good of a prospect as somebody who has paid for that particular call.
There a variety of different ways in which you can promote a call. One way that I use a lot is the actual call is free but then up sell people immediately to purchase the mp3 and transcripts of the call. The mp3 and transcripts are not free because I want to establish value for them in the future, one way of doing this is selling them. The method I use to get them to buy the mp3 and transcripts is to do a registration offer. Basically as soon as they register they are offered something that may this, "Congratulations on completing the registration for this call. There is a special offer for you right now, would you like to take advantage of getting the mp3 and transcripts for this call for $10?"
This is my up sell process. I provide them the mp3 and transcripts for $10, and then I let them know that after the call is finished, it will be sold for $47 or whatever price you are going to sell it for. So in that way, it is a great deal for them right out of the gate. They are going to save a whack of money by buying it now, but at the same time, it allows me to build a sub list of more qualified people.
At the same time, I am able to hit both markets. By providing the content for free, those people are able to receive the valuable information by joining me on the call. The only problem for them is it may be inconvenient because they have to be on the phone at that time in order to listen to the content.
Then I am also building a sub list of more qualified people who are willing to take their credit card out of their wallet and invest in the materials that I have even though it is only $10. I do that for a reason because I do not want it make a huge hurdle. I want to capture those people right away just so that I have identified who they are and at the same time I have established value for the mp3 and the transcripts. I am training people to know that the mp3 and the transcripts are something of value that they need to pay for. It is not free.
It won't help your whole back end sales by giving everything away for free. This method has worked well for me to be able to qualify people and establish value where I can. If you do give your calls away for free, the freebie seekers needs will be taken care of, but sell the mp3 and transcripts at a higher price by offering a registration offer. Give it to them at a discounted price and let them know that after the call the price will rise dramatically, to whatever price you want.
By separating the two groups, freebies and qualified prospects, you can create two different sub lists. The people who have invested in the material have already expressed an interest in your products and you can then follow up a lot harder with them on future promotions.
You can charge for teleseminars as well as give them away for free. Both with leave you with different options, depending on what you are trying to sell and accomplish through your call.
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