Wednesday, September 10, 2008

The Cartoonist Who Founded Londons Times

By Rick London


Since I launched my cartoon business a decade ago, many have asked me how to get into cartooning, or some similar artistic endeavor, especially if, like me, art is not their strongest skill. Before I entered "the trade", I too, was curious about how a number seemed to "sneak in" these so called "glamour-fields" and many were no better artists than me, and I am no Picasso.

Yves St. Laurent, also not an artist, never drew one of his designs and was the only major designer not to do so, yet remains a household word even after retirement. Walt Disney was a fair artist but knew others were better so farmed that out. Disney was also so broke when he conceived his Magic Kingdom idea, he couldn't even afford art supplies, but he could afford paper clips and "molded Mickey, Donald, Goofy and the gang out of them.

Obstacles and disappointments will become your "friends". Unless you won the lottery or your uncle as rich as Bill Gates left you the entire empire, you are going to be relying on your own resourcefulness, blood, sweat, tears, and surrounding yourself with talents bigger than yours, who believe in your vision. Disney had a disdain for bankers and wrote about it often. I can see his side of the story, but on the other hand, can see the banker's point of view.

The bankers were just being "smart", or so they thought. Here came a stranger off the street wanting a few million to launch a Magic Kingdom run by a mouse with large ears, I might have thought twice as well. The reality is, unless very well-established, art projects and banking do not mix very well. Bankers and venture capitalists prefer more tangible items. So chances are, you may find yourself going it alone, until you are established. Then they come running to you.

There is no one correct one path in entering cartooning or any other artistic field. There are some "good weaponry of preparedness" that might help see you through it. Of course education is number one, either from an institution or books. Though it seems formal education is the better instructor, I have seen successful people get it from books. Find a mentor or mentors and get as much information as possible. Don't know someone who has been in the field? Google names of famous people in your field. You would be surprised how many of the biggest of the big, are the friendliest and most helpful.

Snoopy creator Charles Schulz was tremendously spent his valuable time with me. So several other single-panel offbeat cartoon creators such as "Rubes" creator Leigh Rubin, "Speed Bump" creator Dave Coverly, and creator of "Close To Home", Jon McPherson.

Too shy to call the big dogs? Contact the S.B.A. (Small Business Administration) and they will put you in touch with a SCORE mentor or mentors. They have some of the best. I did a bit of both, utilizing the SBA resources after I decided to go into cartoon gift and collectible manufacturing.

You may not become "an overnight success", or then again you just might. It surely did not happen to me. I can't even begin to list all the obstacles, challenges, learning experiences, strange jobs I had to hold, etc. to keep me, and Londons Times Cartoons afloat while in the learning process. I can look back a decade, and decidedly say, "It was not only worth it, I would do it again in a 'Dallas minute".

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