Copywriters work in a lot of different markets such as television, radio, magazines, brochures, direct mail, and others. In fact, every brochure, advertisement, and website that is selling something was probably written by a copywriter. For a while copywriters were restricted to in-house work with either a company or an advertising agency, but the Internet has opened a lot of doors for copywriters.
Freelance copywriting can be a stressful but rewarding job. Just like all freelancing occupations, freelance copywriting means that you will have to sell yourself, your ability at meeting a deadline, as well as your ability to write well-made copy.
Freelance copywriting allows you to choose your projects and what areas of the market you work. A good copywriter sells their product effectively by researching their target audience and learning how to best sell their product.
Besides knowing your audience, you will also need to write creative copy in order to better sell your product and keep your client happy.
BECOMING A FREELANCE COPYWRITER
There are as many copywriters as there are markets. Some copywriters focus on a small area of the market, such as direct response ad campaigns, while others write for a wide variety of different clients.
Freelance copywriters are expected to write effective and different kinds of copy. Even though the work is demanding, if you have the drive, connections and have the skill, then freelance copywriting can be very rewarding and lucrative.
Besides earning a good income, freelance copywriting also allows you to work from any place that has an Internet connection. If you want to become a freelance copywriter, here are some tips to help increase your likelihood of success:
1. Educate yourself. The Internet holds a lot of information that can help you learn more about freelance copywriting. If you search for "copywriting tutorials" you should be able to find something that can help you improve the quality of your copy.
2. Do some pro bono work. If you don't have any experience as a copywriter, doing a project for free will give you some helpful experience. These projects can then serve as samples of your work when you market yourself as a freelance copywriter.
3. Pursue some coaching courses. Many successful freelance copywriters lead coaching courses that teach you how to write better copy, market yourself, and a lot about the freelance copywriting world. This way a successful copywriter can guide you through some valuable knowledge and first hand experience as a freelance copywriter.
4. Constantly be looking for work. The copywriting industry is booming and there is a lot of competition between freelance copywriters so you need to be constantly looking for new arenas of work. Update yourself by looking in your newspaper about new business and advertising agencies that may need your services.
5. Make sure to have a website. Oddly, many copywriters do not have a website. Therefore having one can give you an advantage over your competition. Your website needs to be neat, professional, and contain some of your best work. This way, clients can examine some of your past work, which will help them feel better about hiring you.
These were just a few ideas on how to enter the field of freelance copywriting. Hopefully you found them helpful. Freelance copywriting is very rewarding and flexible because you can customize your work around your life. Make sure to learn more about freelance copywriting if you're interested in pursuing it as a career.
About the Author:
For tips, tricks, and tactics of a sought-after web copywriter, check out the membership site of Copywriter Ray Edwards. There you'll find a daily podcast, video tutorials and copywriting advice.
No comments:
Post a Comment