How To Manage An Adwords Campaign After The Launch

By Brian Basch

Give yourself a pat on the back! Everything seems set to go; choosing keywords, bidding, market analysis and even placing your ad in a favorable position. On top of this you have been able to take advantage of Google's tutorials and keyword research tools, to get your campaign off to a flying start. In fact it seems like you may not have to bother with it for the next 6 months. So what's next?

The bad news is that you are not yet done because the real work is yet to come. Tracking is critical to your campaign. You will need to do this for all your ads, to make sure they are performing to maximum capacity.

There are several ways to do this. There is a tracking tool on Adwords, showing how much traffic an ad is producing. Tools on your website can also help you to understand which ads are drawing leads and sales.

You will need to be aware of this, as a failing Adword campaign will eat up your advertising budget. It will not only waste your money but will prevent you from concentrating on the ads that are pulling, and bring in worthless leads. After all you will still be paying money for your unproductive ad.

So what do you do with a failing ad? If you have positioned it correctly and it is being seen in the first 5-10 pages you might want to look at the keywords. It is a great temptation to use a popular keyword to draw in more traffic to the ad. This is based on the concept of supply and demand.

The problem with popular keywords is that they are not targeted. Searchers will start with these words but go onto more targeted ones. This attracts shoppers not browsers to your website. The best keywords are those that attract traffic but also draw your niche market.

You will want to have a good blend of keywords. general ones to bring in traffic and new leads and specialized ones to make sales.

To be successful with your Adwords campaign, you will need to keep a close eye on it. Of course the success or failure of your campaign will have an important impact on your business. Be sure to pay detailed attention to the management of your campaign to ensure the ongoing success of your business.

About the Author:

Brian Basch has promoted many ventures with Adwords since early 2004 and has decided to share his know-how with a limited number of ppc clients. Learn more www.propayperclickmanagement.com for more information today!