Election yard signs are not just cardboard on a stick for your front yard. They are literally reminders of the foundation of American government; what it represents and is all about. When viewed from this perspective, they carry significant weight.
Further Your Candidate's Cause with Election Yard Signs
Political yard signs may be looked upon as the poor man's political marketing tool compared to other forms of campaign marketing. But, they are an easily recognizable, grassroots marketing weapon. Local and national politicians use them to effectively get their message out. One might say that Election yard signs are the face of a campaign, for it is what many voters see on a regular basis.
Given how election yard signs are, their design should not be left to chance. It is an extremely important part of turning a "Nay," into a "Yay" vote, and vice versa. Design is imperative in election yard signs because they convey a message about who the candidate is and what they stand for. And bear in mind, Americans are infused with thousands of marketing messages on any typical day. To be noticed, your message has to, at a minimum, stand out. How can you do this?
2 Tips for Designing a "Vote-Getting" Political Yard Sign
Seeing is Believing: In order to ingest your message, the public must first see it. This may be the most obvious tip, but it is one that is often overlooked or ignored. The best way to do this is to keep your message simple and powerful so it has a chance to sink in and resonate.
Decide on Its Purpose: Campaign yard signs generally serve one of three purposes: to garner votes for a particular candidate, to encourage voters not to vote for a candidate or to heighten the awareness of a candidate. Decide which purpose you want before you set out to design your Campaign yard signs.
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