The Key To Making Money With PPC Campaigns

By Brian Basch

Pay per click advertising, also called PPC, is one of the most common methods for generating targeted traffic for your site. It can be one of the most cost effective and profitable ones if you use it correctly. This fast-growing sector of the world of online advertising accounts for around two billion dollars per year, and that amount continues to increase.

How PPC Advertising Works

Search engines like Google, Yahoo (I'm sure you've heard of them) and others create listings. These listings are ranked according to how much advertisers are willing to pay for each click that sends a person to look at their website. The best positions are obtained by competing against others for the keyword (or words) you decide to bid for. The highest bids rank the highest on the various search pages, which are usually placed on the right-hand side of the browser window.

Recent adjustments to the way Google, the largest of the search engines, ranks PPC ads mean that just a high bid won't guarantee the best spot. Your ad and webpage must also have a high quality score with the search engine. Essentially, Google must think that your ad and your homepage are useful and relevant if you're going to get good rankings.

From the point of view of some advertisers, this is a bad thing. However, from a user point of view, and from the side of advertisers without as big a budget, this change is welcome. That's because it ensures more real, relevant ads, and it allows those who write quality ads to be considered for higher rankings.

Making Money Through PCC

Affiliate programs, which pay you a commission by directing customers where you want them to go, are a good way to help your campaign along. PPC campaigns used with affiliate programs direct high levels of traffic instantly via your link. This is an option while you are waiting for your site's ranking to be increased.

Since PPC is so easily tracked, it allows you to keep a clear record of how much you're spending on each ad, how much real traffic it's bringing in, and how many commissions you make. Tracking is vital to success in Internet marketing, as it allows you to discontinue or change ads that aren't working for you.

Of course, affiliate sites aren't the only way to make money using pay per click campaigns. You can also direct this traffic to your site, increasing your ability to get traffic fast. If you were to simply wait for people to find your site, traffic and sales would both be low. Once the visitors have reached your site, you can direct them to an affiliate link, or build a subscriber list of your own. Send out offers and deals to this list, in order to keep your business fresh in their minds.

Risks Associated With PPC Advertising

It is important to make sure all your advertising is effective. You will end up losing money on PPC campaigns if you don't do it right. It is a waste of resources if clicks don't bring in sales. You will have a great way to earn money online if you know what you are doing when it comes to setting up your campaign and choosing the right products.

About the Author:

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