Tuesday, September 16, 2008

Pay Per Click Marketing Today

By Brian Basch


There are several ways to do pay per click advertising. If you do not use caution you will end up losing a lot of money. Even though you are not making sales your advertising is costing you money. So how to do this correctly so that you can really get your money's worth?

The most important factor in pay-per-click advertising is the list of keywords that you use. With a good list of strong keywords, you can bring the prospective customers to where you need them to go. They'll buy what you want and you'll make more money because of it. However, if you pick the wrong keywords, you might pay two or three dollars per click and still get nowhere.

There are vast arrays of tools you can use to help you select the correct keywords. A good rule of thumb is to avoid non targeted expensive keywords, especially if they are going to break your budget. Examples of these are "work at home" and "home based business," which are highly competitive and expensive. It is good not to start campaign in these fields to begin with. This is because pay per click advertising in these markets will cost a lot of money to be successful. Plus you will not be sure that it will be cost effective.

A good way to do this is to find a niche within your market. If you are trying to sell sports clothing, do not use a saturated word such as "football" but instead put "a team name clothing" You will pay less for a keyword that is not in high demand. Plus it will be more targeted. "Football" can bring up more things than just clothing which means that many searchers will not be interested in your sports clothing. However if you use "team XX clothing" you will attract the right searchers.

Another good tactic is to use multiple campaigns. You can use a separate campaign for every NFL team. You can see which ads to use according to your budget. You will make more sales by using niche or specialized keywords, rather than general ones.

Another smart way to find keywords is by looking at your web logs. Here you will find out which keywords are being used by your visitors to find your website. You can use these same ones for your pay per click advertising campaigns.

About the Author:

No comments: