Tuesday, September 16, 2008

The Pros to Using Bone China Promotional Mugs

By Matthew Calvin


These days the best marketing strategy on board is the distribution of brand logo imprint promotional mugs. They are economical, multi-utility products, which are not focused to a particular age group and hence are the most preferred retail marketing tools.

When one chooses the type of mug best for their advertising needs, quality of the mug will play a major role. Of the many materials available, the most durable and cost efficient is bone china. Bone china is the most affordable for its high quality marksmanship.

Bone china ware is easy to maintain, and can be made into some stunning designs which look marvelous with the perfect logo and message of the product. A good quality promotional mug not only helps to advertise and popularize the product with he masses, but also uplifts the brand value. Some of the most beautifully designed bone china mugs may look expensive and flashy, but in actuality might not hurt the company's finances to a very large extent. Moreover, the finish is really elegant, which is a sure heart winner in most cases.

Designing a catchy or flashy mug may not always be necessary. You must consider the age group you are targeting when opting for designs on promotional mugs. If the target audience is over 40, they would probably prefer a more streamlined look to a mug, than an innovative, catchy designed one. Therefore, knowing who you are targeting will be of great advantage when designing a mug.

Bone china mugs are many times used to signify a company's worth or high standards. By doing so, the business gains as well as keeps new customers. The most common imprints are brand logos, but if you are giving mugs out as congratulations or tokens of appreciation, any embellishment can be designed and added.

A good use for promotional mugs is using them to reward an employee of the month. Giving that employee a bone china mug, makes them feel the best, perhaps having their name on it along with the company logo.

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