One of the best ways to get instant traffic to a web site is to pay the search engines to get listed, using "pay per click" advertising.
Using search engine optimization, you can make your web pages appear higher in the search engine results pages, so people will find you, and click over to your website, without having to pay the search engines a dime.
Google has this thing called a quality score, which is measured by something called Page Rank. Not even Larry Page knows how it is calculated, but I can show you some simple steps you can take to get higher search engine results and higher Page Rank.
Interested? Lets get into the simple seo stuff you can do to get higher rankings, better Page Rank, and all that stuff.
1. Have other sites link to your pages using keywords.
I mean, do stuff to get other sites to point to your site, using a link phrase that people actually search for.
One way to do this is with article marketing (see my other articles). You simply write a short informative article, include an author box with a hyperlink back to your website, using a keyword you know people search for. Then you submit this article to many article directories.
2. Put your keyword in your title tag.
The title tag is what is at the top of your browser when people visit your page. Your keyword should be there.
3. Start your headline with your keyword.
The headline is the big text on your web page. It is the "H1" tag, if you look at the code for your page. Your page should have only one big headline, and your keyword should be in it.
4. Put related keywords on your page.
Some folks call this semantic indexing, but you can ignore those big words, and simply write meaningful stuff on your page, and you will have related words that tell the search engines that this is stuff that humans should see.
5. Remove the programming jargon from your main html file.
To look at your page in html mode, open it, and then right click and choose "view source". What you are looking for is stuff that isn't readable, like javascript code and "css" descriptions. Move that stuff into other files, and include it from your page. Get the help of a techie if you don't get this part. Basically, you want Google and the other bots to read writing you can read, and nothing else. If the top of your page is filled with programming junk, you will not get ranked in the search engines.
6. Use fully qualified links to internal pages.
This is quite easy, and just means of linking to the HTML page, you link to it like it was on another site, using the fully qualified domain name (that http colon slash slash stuff). When you do this, the search engines know that these other pages are worth indexing too.
7. Update your site frequently.
Frequent updates means your site is alive and dynamic, and this will cause the search engine spiders to come often, and keep you listed high in their results, since you have the latest, most important publications.
Put these tips into action, and watch how it improves your results, but in your listings in the search engines, and in the extra web site traffic it creates. SEO is easy, once you know the simple steps to take - so take a step now.
About the Author:
Uncover the secrets of plain, easy search engine optimization secrets that can revolutionize any website business. seo is easy stuff with a little help.
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