Using Earthenware Mugs to Promote Your Brand

By Matthew Calvin

Nowadays, promotional mugs are considered to be one of the most efficient corporate gifts, which offer an assured return to your investment, primarily because of their exterior appeal and useful nature. Available in numerous shapes, sizes and materials, these versatile drink wares have been adopted by most organizations to popularize their products among the masses and appraise their brand value. With almost every business resorting to this sure shot marketing strategy, there has been a sudden flooding of newer mug varieties. Ranging from the very basic designs to some of the most exotic and stylized products, the promotional mugs are available to satisfy every company's needs as well as their budget.

Earthenware is the most commonly used ceramic material in terms of promotional mugs. Once the ceramic has been given a shape, it is baked in a kiln. Then a glaze is applied to seal the pores, making it able to contain liquids. The glaze can be any number of colors, all will have the end result of a shimmering effect, from the glaze. This is where its beauty lies.

The molding properties of the promotional mugs, as well as their quality are a few of the many reason earthen ware is most enjoyed by people. For years artisans have hand crafted the designs, though there is new technology that does not necessitate this, it is still the preferred method.

Hand painting of mugs is preferred because of the natural feel, but printing a decoration is also widely used. Most methods of printing can be applied to mugs, including screen printing, transfers. Having the mugs embossed or etched adds classiness to them. The frosted effect is coming back, as well.

With such special effects and the iridescent shine using metallic color coating, you may get the most stylish and attractive promotional mugs that would surely raise your product's market value.

About the Author:

Choosing earthenware for your promotional mugs is just one of the many essential decisions you may or may not know of. Ideasbynet.com specializes in all details and aspects of promotional merchandise.