Thursday, September 18, 2008

Using Earthenware Mugs to Promote Your Brand

By Matthew Calvin


Lately, promotional mugs are among a company's most efficient corporate gifts. This is a sure reward on your investment, because they are appealing as well as useful. Mugs come in many shapes and sizes, materials. This has gained the popularity among masses, in turn revealing their brand value. With more and more businesses choosing this marketing strategy, there has been a demand for more innovative mug designs. There is a mug to satisfy every company's budget and needs.

The most commonly used ceramic material is earthenware, and thusly used predominately in producing promotional mugs. Once the ceramic is given a design, it is baked in a kiln, then given a layer of glaze to make it nonporous. This allows liquids to be contained in the mug. The finished appearance is where the beauty of the mug lies.

The molding properties of the promotional mugs, as well as their quality are a few of the many reason earthen ware is most enjoyed by people. For years artisans have hand crafted the designs, though there is new technology that does not necessitate this, it is still the preferred method.

Hand painting of mugs is preferred because of the natural feel, but printing a decoration is also widely used. Most methods of printing can be applied to mugs, including screen printing, transfers. Having the mugs embossed or etched adds classiness to them. The frosted effect is coming back, as well.

With all of these special effects added with the use of metallic coatings, aid in achieving the most beautiful mugs. With mugs like these, you are sure to raise the market value of your brand.

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