Creating an eBook allows you to use it to cross-promote it as a free bonus with another person's services or products.
Now, I know some of you may be thinking to yourself, 'What is he talking about?'It may sound a bit weird at first, but I mean exactly that. Approach people who are selling competitive products by asking them if they would like to add to their current package.
You are giving them a very easy way to add value to their existing products or packages, which is something people are always interested in doing for their customers.
You may be thinking, well what is in it for you? This will allow you to cross-promote your products or services.
It seems pretty simple. You talk about your own products and services within the pages of the eBook and gain customers right?
Now, you don't want to make your eBook one big sales pitch for one of your products or it is unlikely that your competition will bundle it with their own package and people won't take you seriously.
One of the strategies that I teach people when we go through the mechanics of actually creating your very first eBook, is I talk about how to integrate cross promotion within your eBook so it doesn't come off like a sales pitch, yet you still get the benefit of informing people of your other products or services. So I want you to constantly think on that road, too.
You want to make sure that your first and primary focus is giving quality information. Doing that is a sales tactic all on its own. People will learn to know, like and trust you on their own. Of course, it doesn't hurt to throw a few links and information about your products though! :)
This is something you need to be thinking about all the time. Ask yourself how you can give your competitors your eBook, which will hit the same target market that you work within. You will be giving their costumers valuable information, but will be generating leads yourself through the information about yourself and products within the eBook.
Cross-promotion is just one strategy on how you can use your eBook. Next time you are creating one, start thinking about other way you can use it.
Ideas will come to you when you explore the possibilities of creativity!
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