Wednesday, September 10, 2008

What You Should Know About Article Writing

By Andy Fah


Natural born writers. Many of us wish they were one. Well unluckily, I'm not. Does that mean I can not write and produce a good article? I don't think so. With a lot of practice, strong will and determination, you can be as good as them if not better.

Here are the guides.

1. Without minding the details, just write all the things that will come in your mind. Never think that you can master it for the first time of writing. Do not think about the things that confuse you while writing about:

o The main information

o Core points

o The information you want to give the readers

o The feedback you want to receive

o What benefits will your product or service offer them

Keep on writing till you feel that you have said all that is to be said in the articles. Never mind if it is long and winding. Later on you can curtail it by removing repetitions, redundant ideas and all other irrelevant material. Organizing and improving can also be done at a much later time.

o How can it help me?

o Who else (like me) has used it and how has it helped him / her? (Here you can add inner testimonials and reimbursements)

o How much is the cost

o When and where can I purchase it?

3. Concentrate on the benefit provided to readers.

You need to tell the consumers about the benefit that they can receive instead of telling about the characteristic of the product or service you are selling. It can help the consumers to know on how their life can develop if they will pay for it. Let them believe that you are giving them of what they want.

Within the articles you can address a question to the customer; talk about the benefit expected and tell him / her to get the product. Take into consideration useful information, like a piece of advice or a resource. It can add benefit to the article and proves intentions and expertise.

4. Using Testimonials

Many people are interested on reviews of other people. Through testimonials they will have general ideas of the things that they can receive. Write testimonials that are describing the dilemma that your service or product can solve. Remember to use testimonials that will not sound as they were scripted. It should look real.

5. Your PLR articles must contain originality, straight to the point, new and personal.

Tips to follow:

o Write on how you talk, be natural and remember not only to focus on errors of grammar and spelling.

o Address the reader directly ("you").

o Just act normal and think that you know the person your talking to because it will help you to tell everything you want to tell.

o Avoid exaggerations and redundancies. Simple, easily understandable words trigger enthusiasm.

o Do not take the chance to promise in articles things that you actually cannot offer, therefore misleading customers

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