When you send an ezine solo ad via a well researched ezine, you get very high quality targeted leads. Ezines tend to be targeted because their lists are made up of people who requested information on the ezine's content. No matter your niche, you can find an ezine targeting that market.
But before you rush out and start sending your ezine solo ad, here are 3 ways to make sure you get the best return on your investment:
1. Make sure you have a capture page before you send out your ezine solo ad. I see a lot of solo ads where marketers send people directly to their company replicated sites after they click the link in the ezine solo ad email. This is nuts. You should have a lead capture page set up to capture the information of the people who click on your link so that you can continue to market to them.
The majority of your prospects from the "ezine solo ad" will not buy anything or join your company the first time around. They will need to see it multiple times to make up their minds. Your only chance is to get their information so you can keep exposing them to your product or opportunity.
2. Do your research on the ezines you want to send your ezine solo ad through. Some ezine owners are lazy and a few will flat out lie. Talk to the ezine owner by email or phone. Get some referrals and contact them. Also sign up for that ezine so that you will receive a copy of your own ezine solo ad when it is sent out. Make sure you get a firm commitment for the date and time the ad will go out and watch out for it.
Before your ezine solo ad goes out, get a copy of it from the owner of the ezine. Just be certain you have links that work instead of broken ones. And if you do change anything, let the list owner know to adjust accordingly.
3. Tracking is very important for your ezine solo ad. You can track clicks only or more extensively by using different types of trackers. Click audit is a system that tracks clicks and its free to use. Set up an account and use the link they give you in your ezine solo ad. It will show you how many people clicked your link in your ad.
You can find other more comprehensive tools for more detailed tracking. If you're getting good click through and opt-ins then you can choose to use that ezine again next time. If you don't track, you just wasted your ezine solo ad.
A good "ezine solo ad" in a responsive and targeted ezine will grow your business, make you money and increase your subscriber base.
About the Author:
Yvonne Reveals Ezine Solo Ad Tactics plus Teaches FREE Internet Tactics Webinars To Newbie And Experienced Marketers
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