One of the most important talents any management team of a business can have is to be able to detect changes in the marketplace and adjust how the business operates to function in that new market. Some call it "thinking outside the box" and others refer to this talent as "working with a new paradigm". Whatever the term of the day is, without the flexibility to change as the market changes, a business is destined to fade away.
All of business objectives remain the same in the world of internet marketing, but the "places" customers can be found are profoundly different. As such, it becomes critical that a business builds a modern and up to date web site that appeals to the customers perceptions of what they will expect when they come to shop with you and that stays up to date continuously s the internet continues to change and evolve.
SEO takes time, investment of funds and talent and skill to work with the search engines so your business gets that kind of attention. But it is worth the investment because the outcome can be an internet business presence that brings the kind of success every business wants.
What the top search engine Google knows
It wasn't that long ago that a tremendous scare went through the internet community. The issue had to do with the huge amount of data that can be collected on individuals using search engines online. This large body of information naturally drew the attention of the Homeland Security agencies who are charged with the job of finding out all they can about potential sleeper cells of terrorism in this country.
Of all of the search engines who were in the spotlight during that struggle, Google's resistance to allowing undue invasion of privacy of their customers stood out as an act of courage in a difficult confrontation. It turned out that Homeland Security really wasn't becoming "big brother" and was simply researching how to use statistical data to possibly find terrorist patterns in search engine usage. But many of us remember that while Yahoo and others knuckled under quickly, it was Google who stood up and protected user information rather than immediately turn it over to Uncle Sam.
For Google, this information has significant value to them as they fine tune their search engine methodologies. They can methodically analyze this data to draw conclusions about how their search tools are working and how they should update the formulas that drive those tools to be more in step with how the internet audience is using cyberspace. Yes, this is taking advantage of their already dominant position to secure that position and make their toolset even more capable of staying ahead of the game. But we really cannot fault Google for using this data in that way. That is just good business.
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