Tuesday, September 23, 2008

Identifying Your Home Based Business Opportunity Market

By Myles Krueger


In order to find a market there are some ways that you can figure out if the size is big enough. Here are some steps that will help you decide if your home based business opportunity is worth going after.

A good way to tell if you can have success is if other people are having success in your potential industry. There are some really solid tools that you can take a look at that will help you out. First I suggest that you use some online sites to help you figure out if the market will be worth going into whether you are online or offline with your home based business opportunity.

You want to figure out the average bid and keyword searches for your targeted keyword. If you type it in then you will get results from that keyword and other related keywords that would generate a good deal of traffic. You would be amazed at the size of the market because it might not be what you expected. If you have 100,000 plus searches then you are doing well.

Next I would check out the average cost per click on the bids for those keywords. If people are spending more and more then that means they are making more and more. They will be willing to break even and if you see bids that are at least around $5 then you are going to be in a solid market.

Go to Google search results for your topic and check how many sponsored links are on the top and side. Often if you have more then that is better because that means more people are making money in that area. If people are spending money they are probably making it back or at least breaking even.

I would follow that up by going to a library or book store and seeing how many books are being offered on a topic. If I see rows on a topic then I know that it is going to be a worthwhile market to go after. If I see a couple books then I would probably turn away from that topic.

It is fine if you start big because there are always markets to be focusing on where you can be successful in within that large market. After time you are going to be able to narrow down on niches and really figure out what your ideal client will want.

So check these steps out first and see what benefits they have to giving you a good idea of your market size. Then move forward to either shrinking or enlarging your pool.

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