Thursday, September 18, 2008

Internet Sales And Marketing

By Willis Ray


What is internet marketing? SEO? So you now have a website, but no one is going there? Having a website is just the first step in having an online presence. In order to get the right visitors to your website you will need to market it. Internet marketing involves a number of processes to drive traffic to a website.

What is Internet marketing? Internet Marketing is a process, not a result. It is the process of continually improving your business using the internet – through better research, better planning, better goal setting, better measurement and seeing better results.So you now have a website, but no one is going there? Having a website is just the first step in having an online presence. In order to get the right visitors to your website you will need to market it. Internet marketing involves a number of processes to drive traffic to a website. Search engine optimization or SEO is everything that can be done to make a search engine send more traffic to a web site.

What is internet marketing? SEO? So you now have a website, but no one is going there? Having a website is just the first step in having an online presence. In order to get the right visitors to your website you will need to market it. Internet marketing involves a number of processes to drive traffic to a website. Search engine optimization or SEO is everything that can be done to make a search engine send more traffic to a web site.ABSOLUTELY NOT. You will never get accused of spamming with this service. The hits we deliver are legitimate. We never send out mass email or post to newsgroups.

How is Internet marketing different from traditional marketing? It isn't very different. You still have to create awareness, interest, preference and choice in order to support a purchase decision. Your web site content design strategy is similar to planning a booth at a trade show. You will want to answer similar questions. How will we attract visitors? When they "walk" by, what in our booth will make them want to stop and talk to us? What is our value proposition? The main differences are: speed, cost and metrics.Many are apt to mention Corey Rudl (RIP), Armand Morin, Terry Dean, Yanik Silver and the like. But the guy that gave me the "technical insight" was Mike Grehan who went straight to the source by interviewing the top dogs and programmers for YAHOO, Google, AltaVista, etc.

What is Internet marketing? In the context of this website, Internet Marketing refers to the process and methods of attracting visitors to your website.

How is Internet marketing different from traditional marketing? It isn't very different. You still have to create awareness, interest, preference and choice in order to support a purchase decision. Your web site content design strategy is similar to planning a booth at a trade show. You will want to answer similar questions. How will we attract visitors? When they "walk" by, what in our booth will make them want to stop and talk to us? What is our value proposition? The main differences are: speed, cost and metrics.Many people think Internet marketing is completely different than the traditional marketing that they have been exposed to. There are some differences: it's faster, it's cheaper, and some of the tools are new. Because it's faster, there is less time between a project launch and the response from prospective customers. More work must be done in advance of the launch in project preparation and all it's materials. It's cheaper, because less is being spent on printing, postage and related parts.The Four Point Internet Marketing Program contains additional steps that you can take to help your web site excel.

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