Do you have business questions that are stopping you from really progressing within your market? I know as my business grew I came across road blocks, big and small, that sometimes would put me behind schedule or just stump me. In this article I will answer two of those questions on teleseminars.
Lets start with the first question:
Instead of selling my 'normal' products, such as a book, on my teleseminar, I really wanted to try to sell a new program. Can anything be sold on a teleseminar?
When you are creating a product you should be continually thinking about how you can leverage that product against the next one. Back-end products is something you will want to think about in certain situations. Take for example, if you are offering a coaching program, assessment program or something of that nature, once people get through the program they will obviously have questions, need advice, etc. This gives you a great opportunity to offer them a back-end product which will help keep your momentum rolling from one product to the next. This is something you should really think about, no matter what your product is.
As far as selling a product, training, assessment, eBook, whatever on a teleseminar, I think you can sell just about anything on a teleseminars. It is just a matter of positioning it correctly and establishing the value throughout the call, so if you want to sell the assessment then great, position that accordingly right from the get-go.
My big piece of advice for you is to think about back-end products because after somebody has an assessment, the first thing that they think about is how to make the appropriate corrections of what they need to do next and I think that leads itself very well into any type of back-end product.
Right into the second question:
If I am interviewing an expert for a teleseminar, whose photo and voice should I use to promote the call, the host or the expert?
Here are a couple things to think about. If you only have room for one picture it would be best to create a photo that has both the host and expert in it together. Obviously, if you can use both photos, especially in the Ask Campaign, registration page and web cast page, do it. This would be my first recommendation.
If you really had to pick only one picture to use, my suggestion is to use the host's. The host is the person who will bridge the gap between the callers and expert and who is going to introduce the expert. This method holds true, unless the expert is very famous and well known. If not your audio can be used to build anticipation for your guest.
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