Monday, September 22, 2008

Tips for creating a great Trade Show display without the stress

By Frank Nathe


Summary: You're exhibiting at a major Orlando Trade Show! Don't squander your huge opportunity with a run-of-the-mill display. You need a booth with eye-catching graphics to grab attention. How do you do that?

Your company is participating in a trade show at the Orlando/Orange County Convention Center that's terrific! The event is still a few months off, but you need time to come up with a knockout display so why not get started on it now? You'll need catchy wording and eye-popping graphics to attract attention plus brochures and manuals to distribute once you've got people in your display area. And don't forget business cards! You know what to do but you don't have the slightest clue where to start.

You can reduce your overwhelming Trade Show panic to three easy steps: deciding on the design and overall layout of your display; determining the type of graphics you'll need; and finding a printer to handle the job - including last-minute details.

What's it going to look like? - You need to decide what you want your trade show display to look like. With hundreds of other exhibitors in the Orlando/Orange County Convention Center, how are you going to get people to notice you? Easy: Slick (yet appropriate) wording for your display booth.

But don't get wordy. You'll want to convey your message as succinctly as possible. How many of the thousands of people at this convention will actually stop in front of your booth to read your display? If you've got more than about 30 words, don't expect more than a handful - or a few dozen at most. For people to get your message, keep it brief. And big. People will take a little more time to read things if they're large enough to read easily.

Graphics, Graphics, Graphics - The one thing you don't want to skimp on for this trade show is graphics. One itsy-bitsy sign tacked onto the front of your booth just won't cut it. You need something to attract attention something to really make your display stand out! How about a fifteen-foot banner - with your company name and logo - prominently plastered across the top of your display area?

Then, to add motion, get one of those little fans and direct it at the banner. Why do that? Because studies show people's attention is attracted better to a moving object than a non-moving one - even if the stationary object is larger.

Plus, if you're going to have a giveaway (for people who deposit their business cards into your fishbowl), you'll need signage to tell people what the valuable prize will be. You'll also want to have signage to direct visitors to sign up for your online newsletter. And don't forget all the printed matter, like manuals, brochures, handouts and scads of business cards - all printed with the company name and logo.

Where do I go to get all this done? - Now that you're equipped with all these ideas, it's time for you to find a printer to handle your printing but you need a professional with years of experience - someone who'll do the job according to your needs, with total respect for your timeline.

Your best bet would be to find a local printer in the Orlando area; having a local printer would eliminate those dreaded overnight-shipping costs! And if the printer could deliver your job right to the convention center, that would be a real plus. But something like that would probably cost a lot of money right? Not so. Not with NextGeneration Printing, Copying & Digital Communication. They're two miles from the Orlando/Orange County Convention Center - and within easy reach of the area's best meeting-equipped hotels - and their prices won't leave you regretting your participation in this big industry trade show. Visit them online at www.OrlandoPrinter.com and take the stress out of your next Orlando-area convention.

About the Author:

No comments: