Tuesday, September 23, 2008

Traffic Generation For The Couch Potato

By Ralf Dooley


One of the most common dilemmas faced by website owners today is how to generate more traffic. After all, promoting or selling your website these days is nothing more than a numbers game as a whole. The more numbers you generate to your site are the more people who purchase from it.

Many who own websites think a lot of effort has to go into generating more traffic, including diligent promotion of your business. There are, however, some fairly easy ways in which to increase website traffic, and you may not even have to leave your own couch.

The Internet was, after all, created through creativity and innovation. Whether looking for answers or seeking questions, anyone anywhere is able to access information on anything imaginable in just a matter of seconds. Your business isnat an exception to this rule, so you should take advantage of those online resources in order to promote your product or service.

One of the most effective promotion tools for traffic generation to your website is targeted, email advertising. Almost every person on the planet has an email account and checks it regularly. Email advertising can reach thousands of prospects with just a point and click of your mouse, and is one of the ways you can generate more traffic just by sitting at your computer for a few minutes.

You can easily find specialized email lists for sale, targeted to your specifications. Whether you want to contact people who are looking for online book clubs, real estate rentals, or work from home opportunities, there is an email list available somewhere. By buying one of these lists, you can easily target your specific market, which will maximize your results with the least amount of effort.

Email advertising is definitely the most popular manner used for generating website traffic, but there are other ways to effectively advertise your business. Researching additional methods that are easy and effective can often mean you are able to show an impressive increase in traffic to your site.

Another popular means of increasing website traffic is done by maximizing search engine placement. When you manage to get your business listed in the first ten results of a search, you are practically guaranteed to increase your traffic and generate more sales, and the only effort you have to put in is strategically inputting a few keywords.

Most professionals will tell you that the most effective advertising occurs when you use a variety of strategies. When it comes to increasing website traffic, however, you might be better off starting with the basics, such as targeted email campaigns and search engine placement. Between these two, you should be able to significantly increase your traffic as well as your sales.

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