A great way to get people to want to buy your products or services is to be considered an expert in that industry.
Would you rather purchase a product on car cleaning from someone who has written several eBooks on the subject matter or someone who just decided to go out and write a book?
Creating an eBook is a great way to become established in your industry as an expert on a particular subject. In the following article I am going to tell you how and why you should be doing this.
You will develop a status when you create an eBook.
Creating a status is very important to do for your business because once you are known for something, people then begin to think of you when they need that something.
Here is a quick example. I've branded myself as My Idea Guy. I am known for being able to find solutions for people through my ideas. Authors, speakers, and information marketers are the people I particularly work with.
Branding myself has now made me known for being able to help people build their businesses through generating all kinds of ideas.
I've become known for that one thing and because of that I now attract business just for that purpose. People are attracted to my ideas, services, products and philosophies, all because I was able to establish my brand.
You can do that by creating an eBook on the particular topic of which you are an expert in. Some of you are going to say, Yeah, but Stu, listen. I am listening to you talk about being an expert, and I am not an expert at anything.
That is the great part about this, you don't have to be an expert. Compiling all the information for your eBook will allow yourself to establish an identity of an expert. You have put in the research to find the solutions people are looking for. In my opinion, if you are able to provide answers to people's questions that you are of value and can be seen as an expert in that particular topic.
It enables you to quickly become known for that particular subject, and it raises your status to an expertise status, and allows you to really leverage that in your business.
The more you give your costumers high quality content by having more eBooks and services available, the more people will want to purchase from you because you will become more recognized.
eBooks are a great stepping stone to more business.
eBooks should be incorporated into your marketing funnel, I hope this article has helped you see why this is true.
Ideas will come to you when you explore the possibilities of creativity!
About the Author:
How would you like all your online marketing questions answered by someone who has been behind the scenes for some of the biggest marketers online today? On top of written and video responses you also get frequent live help. All you have to do is ask for small business support!
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