Let's discuss some of the most effective website traffic strategies for business lead generation. Website traffic generation is about much more than just getting visitors to your website. You need qualified visitors who can potentially either influence or make buying decisions, and for this reason, traffic strategies for business lead generation differ considerably from other types of traffic generation.
There are techniques that can drive hundreds or thousands of visitors a month from social networking sites for example. But if you're selling high-end software to business executives or carpet cleaning services to busy professionals, it's unlikely your target customer is going to be among the traffic you generate via these methods. There's also the problem of the rapidly changing internet landscape.
Traffic generation techniques change with the search engine algorithms. Every time that Google and other big players change things, the ways to effectively drive traffic change almost instantly. This is why we're looking into traffic generation techniques that continue to work year after year. First, we'll look at the methods which we'll be looking at in depth in another article.
Local Search, advertising on the internet in a local market
Pay Per Click Advertising, or paying for every visitor that comes to your website
Search Engine Optimisation (or SEO) - getting your site ranked higher by search engines using keywords
Blogging, or publishing a kind of online journal
Social Networking and Web 2.0 - using social networks such as Myspace, Facebook and other sites to reach different communities and convince people to visit your site
Offline Traffic Generation - using traditional media like print, radio, TV and others to get visitors to your website
Name Capture and Follow-up - getting the contact information of your visitors and following up regularly to encourage them to visit again
I'll talk about some of the things which can make the difference between so-so and exceptional performance in each of these techniques. We'll start with Local Search.
Local search is web based advertising targeted towards people in your area. If your business has historically done well with the Yellow Pages, this can be a great way to get traffic to your site.
Google Local is one of the best; it is essentially a part of the Google AdWords program and lets you advertise using local keywords - "pest control Melbourne", for instance. When someone searches using this term a map will show up in Google showing your location as well as a link to your site.
One of the things with local search is that in Google, especially, it's extremely prominent. The local result is much more prominent than the normal results, so if you do advertise in a local area, I recommend that you research and get into local search on Google.
There are of course other local search services. Among these are City Search, True Local and Yellow Pages Online. Make sure to look into the conversion rates and traffic generation made possible by these service to make sure you are making good use of your advertising budget.
About the Author:
About the author: Mr David B. Ascot is an expert on sales lead generation and his opinions will make sure you have the latest strategies for online lead generation.
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