Tuesday, July 29, 2008

Basic Lead Generation For Internet Marketers

By John Anghelache

If you have a big enough list you can write your own ticket.

Internet marketers often complain they are not getting enough opt ins. The main reason is their websites don't sell visitors on joining the list.

The purpose of this article is to reveal a simple strategy proven to boost opt-ins. I'll give you the basics. Plus, copy you can model for a squeeze page.

The first thing is this: People will join a list they believe will be valuable. We all get too much email. No one wants more. For this reason, people are picky as to which lists they join online. Information is the best "hook" to use to get people onto your list.

My suggestion is give them free info that solves a problem they have. The info can be a free PDF, MP3 audio or video.

If the free giveaway solves a problem, then you gave them value. Now they have a reason to give you their email.

Second, make it easy to join your email list. All you need is the prospect's email address. And maybe their first name. That's it. The more info you require the lower the response. Just ask for the basics. The email address is what you're really after anyway.

Finally, include a free subscription to an ezine as part of your offer. In other words, the prospect opts-in to get the free whatever. They also get your free ezine. This way you can keep in contact with them. Very important.

Here's an example. Let's assume I want to build an email list of business owners. My lead capture page could be as simple as this...

Want more cash flow in your business?

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If you want to boost your cash flow almost overnight... then... you'll want to read these five reports. Because they reveal...

How to add 10 to 25 pounds of pure muscle mass on your frame in less than 90 days.

How to find the little-known stocks guaranteed to move up or down in price.

How to "double-dip" on every stock price move.

How to speed up your metabolism so you stay lean while getting hard and ripped.

How to get an insider's edge on projected price activity 30 minutes before the stock market opens.

To get access to these reports... and... my weekly ezine, "The Internet Profit Letter" fill in your primary email address below. Do it now...

Try something similar and you'll see your opt-in rates go off the charts.

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