If you want to get better results from your ad copy, there are some great books that can help you. These inexpensive books can teach you a great deal about writing copy and marketing. Some of the best books are on copywriting, though you may be surprised how much you can learn from books that are off-topic, too.
Great writers improve their writing by reading books. This is a great way to improve your skills in the copywriting field, too. Today, I'll offer you a few suggestions for books that will quickly boost your copywriting results.
Three of these books are about copywriting. A fourth book is off-topic, but still valuable for learning.
The first suggestion I have is The Robert Collier Letter Book by Robert Collier. This is a classic in the marketing world.
My third choice is Reason Why Advertising, by John E. Kennedy. While it is not easy to find, it is highly-recommended. I'll provide you with resources to find this book, among others, at the end of this article.
My fourth recommendation is off-topic, but still relevant. While it isn't about copywriting, it is about selling. You can enjoy this book at any time - in a house, with a mouse, or with a fox in a box! Check out Green Eggs and Ham, by Dr. Seuss.
You may be surprised to learn that Green Eggs and Ham can teach you persistence when making your sales. Learn how to come to an agreement with your potential clients so they become paying customers. It may seem silly, but you can learn important marketing lessons from Dr. Seuss.
I promised you a valuable resource, and here it is. Check out www.SFSBookstore.com. Bret Ridgeway of Speaker Fulfillment Services runs the site. His specialty is finding hard-to-find books on copywriting and marketing. If you are looking for any similar books, I heartily recommend checking out his site.
One of the best investments you can make in your business is information. The books I have recommended will be a valuable addition to any marketing and copywriting library. They won't cost a fortune, and the money you invest will provide you with great returns. They are truly valuable to improve your copywriting skills.
About the Author:
For tips, tricks, and tactics of a sought-after web copywriter, check out the membership site of Copywriter Ray Edwards. There you'll find a podcast, video tutorials and copywriting advice.
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