Tuesday, July 29, 2008

Most People Are Unlikely to Revisit Your Webpage Without a Reason

By Markku Saastamoinen

Unfortunately, most people are unlikely to revisit your web page without a compelling reason. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago. As any good webmaster realizes, if 1,000 visitors visit your site and never come back, they take all the potential revenue they could spend with them.

For example, if you have 1,000 visitors visit your website in a day, you will likely never see them - or their potential spending money - again. A good website owner would be able to make some of those visitors into customers. Still, if you want your customer to comeback, you need to convince them to join your mailing list!

No matter how unique the content of your website might be, it will not be enough to get people to return to your website by itself. A mailing list is the only true way to entice otherwise one-time visitors into becoming repeat visitors.

A mailing list is great because it allows you to communicate with a visitor to your site through email without spamming them. Whether a new offer or the same product, you can reach potential customers this way. As with any website owner, you'll want to maximize the potential income you could earn, and you could do this by increasing the number of visitors who become subscribers.

Something that many people use as a tactic to increase their subscribers is writing articles. Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide.

Many website owners overlook the simplest way to build their list, and that is through the writing of articles. With a little effort and time, it is not difficult for you to write an article and have it published on eZine articles, or a directory similar to it. IT is not hard to employ viral marketing tools through the writing of articles. Your articles will allow you to prove your expertise.

You'll build your mailing list through the resource box you attack to the articles. Also called a bio box, this tool lets you include brief details about you and your website, along with your site's URL. As the point of the article was to get more subscribers to your mailing list, your URL should point to the landing page where new visitors can subscribe to the mailing list.

If well written, the publishers of the eZine directors will share the articles, and their resource boxes. As a result, you have a successful viral marketing without much effort on your part. The simplicity of including your details with every article you write is also a very effective one.

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