It's a fact that 20% of your customers make up 80% of your sales.
Did you know that 20% of those who purchased from you once will buy from you again if you follow up with them?
Let's put it another way... one-fifth of your customer base is just sitting there waiting for you to offer them something new!
You are losing a lot of your profit if you don't follow up with your customers... it's as simple as that.
Your existing customers are four or five times more likely to buy from you than to purchase somewhere new.
The great thing is that you can target your existing customers with regular emails (called autoresponders) without ever having to write yourself a reminder notice, or draft a new message each time.
An autoresponder is a prewritten email, or email series, automatically sent out to anyone who buys or requests information from you.
Once you have your autoresponder set up, there are any number of emails you can send out on a regular basis, including:
10 great ideas for autoresponders...
1. Send a confirmation email after a subscription request or purchase
2. A simple thank-you message after a purchase with your contact details
3. Ask your customers if they're happy with the product after they've had it for a little while
4. Follow up on a purchase anniversary
5. Remind customers if they have an appointment with you if you're running a service-based website
6. Survey asking your customer's opinion about any improvements you can make to your product
7. Send a follow-up offer on your customer's birthday
8. Offer a customer loyalty discount after they have made several purchases
9. Remind customers to bookmark your site, and offer to email them when new information has been added
10. Remind them of what you can do for them during holidays and specific shopping seasons
Sending follow-up email is an excellent way for you to generate a extra income without sucking up your time.
In fact, if you do it right, you should expect to immediately increase your revenues by an extra 30% to 50% just by sending follow-up promotions.
How much extra money would that be for YOUR business?
About the Author:
Derek Gehl , CEO, Internet Marketing Center, helps Internet business owners on how to create incomes online. Discover proven Internet Marketing strategies to easily make money online
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