In order to make money with your websites, you have to drive a lot of quality traffic to your sites. To this end you will need to create unique contents in your sites. This will certainly help you to attract the visitors to visit your sites again. You will also need to exchange links with other sites in order to drive even more traffic.
In the past, webmasters would exchange links casually. They would not consider if they should have link swapping with a certain site. However, you should never do that. You have to think about it carefully before you exchange links with the others.
There is no doubt that you need to consider different issues before you exchange links with other sites. One of your considerations will probably be the pagerank of the site. You may not want to have link swapping with a site with zero pagerank.
The relevance of the site you will be linking to is also very essentialvital. You should never link to sites with contents which are not related to your site.
If you visit some online webmaster forums, you will find that some webmasters will maintain that you should never have link exchanges since this will not be good to your search engine ranking. However, the truth is that it should be alright as long as you exchange links with related sites only.
On the other hand, it will help the search engine ranking of your site if you exchange links with relevant sites. Relevance is always important when you are exchanging links with the other sites.
Your ranking in search engine is only one of the considerations when you are doing swapping. In fact, it should not be your sole concern. Your main concern should be the traffic you can get directly from the websites you are exchanging links with. This is why you are trying to exchange links with other websites.
The last thing you have to remember is that, link swapping is only part of your link building campaign. The number of links from link swapping should never exceed 25% of the totally number of links you are trying to build.
About the Author:
Anson Hall is an affiliate coach. You can learn more about Make Money Online from his website. You can also learn Affiliate Marketing Guides.
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