When launching an Internet Search Engine Optimization campaign its very tempting to jump in tuning meta tags and altering text. But first you need to come up with an effective marketing strategy identifying the target audience and the ways to reach them. Just like a conventional advertising campaign involves careful survey of the demographic target group, Internet Search Engine Optimization efforts are impossible without correct selection of keywords and search terms.
Careful Planning - Means Success
Many people fail because they fail to plan. If in the wrong direction at the beginning targeting keywords that have no search volume, your efforts may result in top placements but worthless rankings for under-searched phrases. The best method for ensuring success of your Internet Search Engine Optimization campaign is by performing the initial keyword research. Skip this step and you will have wasted your time.
When starting a business, no one acts in a stubborn manner pressing ahead their products without having tested the market first in order to find out if there is a demand. The same approach holds true for Search Engine Optimization. You need to brainstorm all possible search terms that are likely to be used by your potential clients. Make up a short list of search terms related to your products and services that would represent your company best.
You've got the Short list of Keywords Now what?
Once youve compiled your initial list of keywords you can start to intelligently expand it. At this stage you need to find out which of the keywords you have identified are most often used by the searchers. There are a number of useful tools and professional service providers that you can select from for instance the Google AdWords Keyword Tool can be a simple solution. However for more complex situation professional assistance with this step is always an option. For the free tools all youve got to do is type the search phrases into the suggestion box and you will have them rated according to their popularity. While Google won't give you numeric values for their search phrase counts, they will give you visual indicators of the search phrases and you can even use their tool to estimate the number of clicks per day you might receive if using their pay per click advertising (this should be about 30% of the organic volume potential)
What is the competition level?
For the next step of your Internet Search Engine Optimization (SEO) campaign you should research the level of competition for your keywords in order to determine just how hard (or easy) it will be to win top rankings for them. Although it can be very attractive to target only the most popular search terms, the reality is that your initial success with the top search terms may be very limited. So you need to establish incremental goals. The competitiveness for the most desirable keywords can be overwhelming that targeting them may be unrealistic. Competitive intelligence reports from professional providers can often take the guess work out of this type of research.
After youve investigate, and thoroughly researched your potential keywords, it will be much simpler to reduce the list to the core search phrases that your SEO Campaign will target. A successful Internet Search Engine Optimization campaign should always begin with research not just optimization. Bear in mind that you shouldnt attempt to target every phrase on the home page of your website. While the main page has the biggest potential of winning top positions it should be used for the most competitive phrases. Select no more than 5 - 6 of your most important search phrases for use on the home page.
A good start means good results
Now that your prepared for an Internet (SEO) Search Engine Optimization campaign you're much more likely to reach the goals you have established . Good luck with your project!
Careful Planning - Means Success
Many people fail because they fail to plan. If in the wrong direction at the beginning targeting keywords that have no search volume, your efforts may result in top placements but worthless rankings for under-searched phrases. The best method for ensuring success of your Internet Search Engine Optimization campaign is by performing the initial keyword research. Skip this step and you will have wasted your time.
When starting a business, no one acts in a stubborn manner pressing ahead their products without having tested the market first in order to find out if there is a demand. The same approach holds true for Search Engine Optimization. You need to brainstorm all possible search terms that are likely to be used by your potential clients. Make up a short list of search terms related to your products and services that would represent your company best.
You've got the Short list of Keywords Now what?
Once youve compiled your initial list of keywords you can start to intelligently expand it. At this stage you need to find out which of the keywords you have identified are most often used by the searchers. There are a number of useful tools and professional service providers that you can select from for instance the Google AdWords Keyword Tool can be a simple solution. However for more complex situation professional assistance with this step is always an option. For the free tools all youve got to do is type the search phrases into the suggestion box and you will have them rated according to their popularity. While Google won't give you numeric values for their search phrase counts, they will give you visual indicators of the search phrases and you can even use their tool to estimate the number of clicks per day you might receive if using their pay per click advertising (this should be about 30% of the organic volume potential)
What is the competition level?
For the next step of your Internet Search Engine Optimization (SEO) campaign you should research the level of competition for your keywords in order to determine just how hard (or easy) it will be to win top rankings for them. Although it can be very attractive to target only the most popular search terms, the reality is that your initial success with the top search terms may be very limited. So you need to establish incremental goals. The competitiveness for the most desirable keywords can be overwhelming that targeting them may be unrealistic. Competitive intelligence reports from professional providers can often take the guess work out of this type of research.
After youve investigate, and thoroughly researched your potential keywords, it will be much simpler to reduce the list to the core search phrases that your SEO Campaign will target. A successful Internet Search Engine Optimization campaign should always begin with research not just optimization. Bear in mind that you shouldnt attempt to target every phrase on the home page of your website. While the main page has the biggest potential of winning top positions it should be used for the most competitive phrases. Select no more than 5 - 6 of your most important search phrases for use on the home page.
A good start means good results
Now that your prepared for an Internet (SEO) Search Engine Optimization campaign you're much more likely to reach the goals you have established . Good luck with your project!
About the Author:
The author is the CEO of the top SEO firm Buildtelligence which serves clients in the United States, Europe and Austrailia, They provide SEO Services and SEO Campaign Management. Knorr is also a regular speaker on SEO.
No comments:
Post a Comment