You often hear the phrase 'content is king' on the web. Unfortunately, this is only half correct. You can't put any old content or duplicate content on your site and expect the search engines or readers to reward you with visits. What stands out is providing fresh, quality content.
A simple technique to avoid providing duplicate content is to re-write parts of the original and include some of your own custom content. Another is to regularly replace older articles on your site with fresh ones. This does require some effort, but you can find scripts that can assist in both finding articles and automatically replacing older ones on a schedule.
Writing your own content is probably the best way to guarantee that your content is original and not replicated on other websites. It is also what search engines love.
Unfortunately, writing is a daunting task for most people. However, there are some simple techniques which make the process much easier.
Picking the right topic is essential. It should be something you have some knowledge about. It is even better if you have a real passion for the subject. You are the only person who is going to see the first draft so don't waste time worrying about what others might think. Write quick drafts and return to edit later.
Start by writing just what comes to mind. Before you know it you will produce plenty of content. Later on you can return to edit it so that it is suitable for publishing. Always keep in mind what your audience would find useful.
One of the nice things about the web is that people only like to read screen-size chunks rather than long essays so we are only talking about 300-500 words!
If you want your content to lift your credibility or provide links back to your site then there are many article directories, such as FreshWebContent where you can publish your work. On the other hand, you may just want to put it on your own site.
Whatever the case, after you have successfully published some content in the form of articles or web pages you should find that the process isn't that daunting and you will be able to easily churn out lots of fresh interesting content for both visitors and search engines.
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