Copywriting Song Lyrics

By Ray Edwards

This article will examine copywriting as it pertains to song lyrics.

Copywriting has similar goals in all arenas: to transmit a consistent message to your target audience. The same holds true in lyrical copywriting. A lyrical copywriter creates lyrics that are tailored to their target audience. They must write something that understands and meets the feelings and thoughts of their target audience. There are many songwriters that fail to meet their target audience and do not make it onto the radio. Good song copywriters know their audience and give them what they want.

Your main goal is to get a message across that agrees with your audience, but you must also produce some sort of instant recognition structure for your song. Beyonce's new song, "Irreplaceable" is a good example of this. One of the main phrases is: "To the left, to the left." This makes the song instantly recognizable on the radio. This helps build awareness of a singer and their song.

Lyrical copywriting isn't just about the sales either. The ability to move people with sounds and words is a gift that few have. Words and songs have the ability to move you out of this world and into another. Writing lyrics to a song sends with it a complete message, but often we do not remember the entire song. So it is important to have your main point and hook in the chorus. This makes the song far more effective because it is easier to remember.

Copywriting is ultimately about persuasion, despite your particular field. In this respect, lyrical copywriting isn't any different from writing articles in a paper or magazine, its just that your product is a singer and an album. Copywriting song lyrics will attempt to send a unique message to a particular audience that will persuade them buy the album.

Hopefully this article helped illustrate the goals of Copywriting song lyrics. Your chief goal as a lyrical copywriter is to raise the awareness of a particular singer by successfully sending a message your audience. Note that it is difficult to remember all the lyrics in a song, so make a short and catchy message in the chorus. Lyrical copywriting has multiple goals and can be very rewarding.

About the Author:

For an inside look at the techniques of a top direct response copywriter, check out the membership site of Copywriter Ray Edwards. There you'll find a daily podcast, video tutorials and copywriting advice.