Almost every marketer talks about article marketing these days. It has become a chief strategy for Internet. Due in part to the popularity of the "bum marketing" method, article marketing has two significant characteristics: it works, and it's free.
Article marketing provides Internet marketers with two important benefits. First, it creates wider exposure for the author and their website. Secondly, it provides valuable inbound links or IBL's.
Article marketing is a numbers game, just like the other bum marketing techniques. Consistent and ongoing efforts are required for it to be effective. Submitting an occasional article may not have much impact, but ten articles in ten days provides an overall benefit greater than the sum of its parts.
In order to maximize your article submission strategy, you should target a single keyword or phrase for each individual article. Care should be taken to optimize the article, just as you would optimize a website. After all, each article, you have out their is in fact a one-page mini site.
Optimizing an article for the search engines is very similar to optimizing a webpage. Use your keyword or phrase in the article title, the first paragraph, the last paragraph, and as the anchor text in your link or resource box.
By following a few simple steps, you will gain maximum return for your effort. As part of a multipronged approach, article marketing becomes an extremely effective and inexpensive technique in your arsenal.
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