A website is a great way to market your products or services and stay in touch with your clients, prospects, or community. But what kind of website do you need?
The beginning selection is usually the format. Generally the primary choice is between a static site and a blog.
A static site is the kind that has been around since the internet began. The majority of websites are static sites.
However, blogs have become very popular over the past few years. This is due to the fact that they are a very casual alternative; they're very simply set up and maintained.
So which should you choose?
You should probably understand that many businesses use both. A company will sometimes have a main site and a separate blog for posting certain messages.
If you are starting from scratch, you almost can't go wrong with a blog initially, with a more traditional site added later if needed. Blogs such as Wordpress are relatively easy to create, maintain, and modify. They are extremely "search engine friendly".
Another very helpful feature of blogs and particular Wordpress is the content is separated from the structure. What this means is the look and feel can be easily changed without touching the content and file structure at all.
It may be that a blog is that you'll need. Blogs can sometimes be set up to look and feel much like a static site.
If you can, it's a good idea to plan ahead what you want your site to become. Examine other popular sites. Figure out why they are popular and see how you can apply some of their strategies. You don't have to mimic them, simply attempt to adapt their features to your own scheme.
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