Wednesday, August 27, 2008

Mastering The Subject Line(Call To Action) in Your eMail Template

By Eddie Coleman


Subject Line in your Call-To-Action in Your e-Mail Messages

In the Internet departement or BDC, how you emphasize your subject line, where you place your headline, and how you focus the rest of your e-mail around it is really up to you. The key is to know what your objective is.

The subject line is key. How you say it is as imperative as what is in the body of your e-mails. This is where you stick your foot in their door, buying yourself enough time to thaw your e-prospect's confrontation, generate attention, and get on the highway to another sold vehicle.

Here are a few good examples of contemplation grabbers that can be leveraged in a widespread e-follow up or as part of a newsletter to long-term prospects in a dealer's pipeline:

Who Wants a Zero Hassle Buying Experience, etc.?

How one Crazy Stunt Made Our Internet Department Number One In Customer Service

How one Simple Idea Made Our Dealership The Region's Fastest Growing Internet Dealership

How Our Commitment To The Internet Has Saved Our Customers Over One Million Dollars a Year

Are You Embarrassed of The Old Smell In Your Current Car?

Are You a Sharper Buyer Than Most of Your Family?

Are You Prepared to Be a World Class Internet Car Buyer?

How Our Internet Department_______________________

How Internet Customers_________________________

How The Vast Internet Turned______________ Into______________

For Car Shoppers That Just Don't Spend The Time to Play The Games

How to Find The Deal You Desire in The Time You Have

For Busy People, Like You Looking at Purchasing Thier Next Vehicle

How to Educate Yourself on The Car You Want in the Time You Have

How to Get More by Purchasing a Vehicle Online At www.success-dealerships.com

If You Know How To Surf The Net, You Can Save Thousands of Bucks on Your Next Vehicle at www.success-dealerships.com

If You Dig Easyness When Purchasing a Car, Then You Are A Welcome Guest at www.success-dealerships.com Planning to Finance Your Next ride? You Could Save as Much as $15000.00 on a New Truck at www.success-dealerships.com

Secrets For Buying Your Next Vehicle Online at www.success-dealerships.com

The Secret of a Top Notch Internet Department That Saves Customers____________ and ____________.

Thousands of Car Buyers Save Time and Money Wit The Internet Even Though They Have Little Computer Skills.

Tousands of Internet Buyers Now Owe Their Car Shopping Sanity to www.success-dealerships.com, Even Most Thought It Would Never Work For Them

Warning: 73% of Online Car Shoppers During The Next 6 Months Will Fail To Get The Most Out of Their Online Buying Experience. (Followed by a solution.)

Allow Me to Ask You ________________ and I'll Prove To You That Purchasing Your Next Ride Through www.success-dealerships.com will be _________________

With Only 10 Minutes Of Your Time and I'll Can Give You _________________

10 Ways to Speed-Up The Time Required for You Own Your Next New Car at www.success-dealerships.com

7 Ways to Get Pre-Approved Online , While Saving Time at www.success-dealerships.com

Now that you've see the concept with these examples, It's time to get creative, get results and find your method.

E.C. Eddie Coleman C.E.O. Hyperdrive Technologies Inc. Hyperdrive Media LLC. Mastery Council LLC. Pioneer Park Tower 715 SW Morrison St 10th Floor Portland, OR. 97205 503.227.3515 ext 107 503.227.6437 fax eddie@hyperdrivetech.com

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