Eboks can be used for much more then just a single product by itself. Have you ever thought about giving it away as a free bonus when someone purchases another one of your products or services? What about as a bonus to accompany an affiliate product.
In marketing, we all know that including bonuses and loading on bonuses is a huge, huge incentive for people to buy certain products or services. In fact, it is not uncommon to buy a particular product just for the bonuses themselves.
By creating an eBook, you are not only creating another product but a valuable bonus that you can now include in a variety of packages. When building your packages you should always be asking yourself how you can add value to that package. Adding an eBook is one step in the right direction because that eBook has established value attached to it, so by adding it as a bonus, your package just increases in its perceived value.
When I am putting together packages, the value comes from the price point that each of the products or services would be if sold separate from themselves.
Let me give a quick reasoning for that because there's so many times I go on a website and I'll see somebody offering a product, and they've got all these bonuses, then they just slap a value on there like $297 for this particular bonus.
I'm sitting there thinking, "I would never pay $297 just for that bonus." That's the way I want you to think. I want you to think: How much would I pay just for this bonus by itself, nothing else? Because whatever that value is, that is the true value of that bonus. Not by what you slap a value on there on a website. That doesn't establish value.
You have to be realistic when you are thinking about how much you would pay and make sure it correlates to what the market would pay as well. If you don't do this when people come to your website and and look to buy your package they will discount the actual value of that bonus, resulting in it losing tremendous value.
Creating an eBook gives you the opportunity to include a valuable bonus with your other products and services.
You can take this bonus one step further by actually including the resell rights to your eBook as a bonus.
Another example, related to me, just because I know my business so well. I talk on the topic of creativity. I would be interested in possibly purchasing the resell rights, or the reprint rights, of someone else who has products on creativity.
Take a second and think about why I might be interested in that? Bluntly putting it, it will save me a ton of time. He or she may have created great content that I would be able to use that is related to the topic I talk about. Why would I go through the trouble of doing it myself when I could partner up and create a win-win situation for both of us.
He or she was able to leverage their material, I'm able to get material so that I don't have to reinvent the wheel, and the same principle applies to you and your business.
Other businesses and services are going to be interested in the content of your eBook for their particular customer base or email list.
That provides you, now, a platform to be able to offer the reprint rights or the resell rights as a bonus to those people who would be interested in providing that eBook to their customers or selling that eBook to their customers.
You have now just increased the value of the bonus.
By following these steps you can greatly increase the value of a bonus to your own product or even an affiliate promotion.
By exploring your creativity ideas will come to you when you need them the most!
About the Author:
How would you like all your business questions answered by someone who has been behind the scenes for some of the biggest marketers online today? On top of written and video responses you also get frequent live help. All you have to do is ask for small business support!
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