Tips for Copywriting

By Ray Edwards

This article will examine how to gain more clients and improve your copywriting skills.

Improving these two skills will help you become far more successful as a copywriter. There are many good copywriters out there that do not have many clients because they do not know how to sell themselves. Selling yourself is an important skill that will set you apart from other copywriters. You must make a portfolio of your best work. You will also want to include a letter explaining your qualifications as a writer that includes examples of your writing and testimonials from past clients. Emailing this to possible clients will help you set yourself apart. This way potential clients can see your past work and client base. If you can, include as many Fortune 500 companies that you have worked with as well. If you are just starting out as a copywriter, do not include a list of possible clients, only reference past projects. If you have worked for an advertising agency and want to start doing some freelance copywriting, then be sure to include some of your work from the advertising agency.

Posting your availability on elance.com or directfreelance.com will also help you gain new clients. These sites also allow you to research companies that you are interested in working for. Another way to gain clients is by reading the business section of the newspaper. Take notice of all the companies affiliated with your particular field. You may be able to turn this information into possible leads.

If you need to improve your copywriting skills, then read some books by the experts. Dan Kennedy is a great example. His books are very useful and will help you create better copy. In particular, his book "The Ultimate Sales Letter" will help you immensely by outlining how to write great copy and by working through several example writing-projects.

Hopefully this article has helped you learn how to sell yourself and improve your writing. Time Magazine once quoted Stephen King stating that writing was like working out: The more weight you lift, the stronger you become. Copywriting is the same. If you apply these skills and write often, you will become a better copywriter.

About the Author:

For tips, tricks, and tactics of a sought-after web copywriter, check out the membership site of Copywriter Ray Edwards. There you'll find a daily podcast, video tutorials and copywriting advice.