Tuesday, August 26, 2008

Advice on Marketing Online E-Commerce Businesses

By SFXsource


Now that e-commerce is an accepted means of buying and selling products, the first task in building a profitable e-commerce store is setting up shop is gathering, organizing, and uploading large amounts of valuable products onto a functional online store. The next important task for creating a successful e-commerce business is getting visitors. There are various means of garnering attention online and driving traffic to your site which are relevant to all industries and are listed below.

1. Make sure to optimize your website for search engines by adding relevant meta-tags such as keywords, a site title, and a site description that accurately reflects your business.

2. Add a link page in order to do link exchanges with like-minded entrepreneurs and other friends and family associates. Make sure that the link text lists the keywords you would like to point to your site as opposed to your actual business name.

3. Join social networking sites and create pages for your business which can include your business URL and link to as many friends as possible. These networking sites are great methods of increasing your user and client base.

4. Post helpful tips and advice frequently on online forums related to your industry as such posts often allow you to include your URL links.

5. Write articles relevant to your industry and submit them to article directories online. Your URLs can be included in a resource box at the bottom of each article.

6. Submit frequent to free press release sites that cover any news or updates concerning your site or new content.

Traffic is the key to growing and maintaining a successful online business. This traffic over time will grow organically into an interested user base and referral base which will ensure your success in the future. However, the tips listed above must be followed vigilantly and consistently to increase your position on search engines and maintain your current position within your industry.

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