If you're reading this you already know that adding testimonials to your website is going to dramatically improve your profits. But how do you get them and make the most of them?
Here are 7 strategies to help you get them:
1) Ask - no harm in asking. Your customers won't mind and there's nothing wrong with seeking feedback. They may even appreciate the fact that you care about them and took the trouble to find out what they thought of the product or service you offered.
2) Give away some free review copies. When you have a new product that no-one has bought or used before, this can be a great way to get testimonials. Strictly speaking this would give you a review, rather than a testimonial as testimonials usually come from paying customers but to start with you have little choice. You shouldn't then use the word 'testimonial' in your marketingjust say "here's what people are saying about"
3) Why not make it a part of the deal? Why not make it clear before purchasing, that your clients will agree to provide you with feedback. You just need to be honest and say you're looking to get some positive comments about the product. If you provide a great product then of course this won't be a problem.
4) Offer a bonus in return for feedback. I'm not talking about bribing someone for a testimonial. That is completely unethical and you should never do it. If you're found out you would lose all credibility in your marketplace. I mean you offer a small bonus in return for completion of a feedback form. You may not always get positive feedback, but just the good ones as your testimonials.
5) Ask for beta testers. How come a just launched, brand new product still has testimonials? The answer of course is the product owner will have contacted his existing customers to beta test the latest one. If he already has a relationship with these clients, it's easier to get their feedback. They get something brand new to try at zero cost in return he gets some great testimonials.
6) Use Pay Per Click adverts. If you run an online business but don't have any clients yet, why not drive some fresh traffic to your site, with pay per click adverts and offer a complimentary copy of your product in return for feedback? A carefully worded ad should weed out the time wasters and for very little cost you get targeted visitors keen to try your products.
7) Why not hold a competition? A great way to get testimonials is to offer a regular prize for clients who use your products and get great results. Just think about the weight loss market. Imagine the great stories you'd get if every month you offered a prize to whoever had lost the most weight after they read your book or tried your product. You'd even get photographs to prove it.
Now you know how to get testimonials. There really should be nothing stopping you getting some and including them in all your marketing materials.
Here are 7 strategies to help you get them:
1) Ask - no harm in asking. Your customers won't mind and there's nothing wrong with seeking feedback. They may even appreciate the fact that you care about them and took the trouble to find out what they thought of the product or service you offered.
2) Give away some free review copies. When you have a new product that no-one has bought or used before, this can be a great way to get testimonials. Strictly speaking this would give you a review, rather than a testimonial as testimonials usually come from paying customers but to start with you have little choice. You shouldn't then use the word 'testimonial' in your marketingjust say "here's what people are saying about"
3) Why not make it a part of the deal? Why not make it clear before purchasing, that your clients will agree to provide you with feedback. You just need to be honest and say you're looking to get some positive comments about the product. If you provide a great product then of course this won't be a problem.
4) Offer a bonus in return for feedback. I'm not talking about bribing someone for a testimonial. That is completely unethical and you should never do it. If you're found out you would lose all credibility in your marketplace. I mean you offer a small bonus in return for completion of a feedback form. You may not always get positive feedback, but just the good ones as your testimonials.
5) Ask for beta testers. How come a just launched, brand new product still has testimonials? The answer of course is the product owner will have contacted his existing customers to beta test the latest one. If he already has a relationship with these clients, it's easier to get their feedback. They get something brand new to try at zero cost in return he gets some great testimonials.
6) Use Pay Per Click adverts. If you run an online business but don't have any clients yet, why not drive some fresh traffic to your site, with pay per click adverts and offer a complimentary copy of your product in return for feedback? A carefully worded ad should weed out the time wasters and for very little cost you get targeted visitors keen to try your products.
7) Why not hold a competition? A great way to get testimonials is to offer a regular prize for clients who use your products and get great results. Just think about the weight loss market. Imagine the great stories you'd get if every month you offered a prize to whoever had lost the most weight after they read your book or tried your product. You'd even get photographs to prove it.
Now you know how to get testimonials. There really should be nothing stopping you getting some and including them in all your marketing materials.
About the Author:
To learn more about how to get testimonials, sign up now for your free e-course at http://www.testimonialpower.com. Brian D. McEvoy reveals some unique tips & tactics to getting testimonials that will really boost your profits.
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