Thursday, June 26, 2008

Testimonial Examples

By Brian D. McEvoy

Many marketers are seeing the benefits of adding text, audio and even video testimonials to their websites. The power of using examples from satisfied clients can be quite amazing.

Using testimonial examples from previous satisfied customers that really emphasize the benefits of your product or service is very compelling. It really makes a positive statement to visitors to your website.

A large part of the human equation in today's market is buyers remorse. No one really wants to buy anything online that they might regret later. With so many products and services being hyped online today, many consumers are wary of purchasing something they will be sorry for later. This is where the power of testimonials can work for you.

Think about any purchases you make online. You not only want to feel that you can trust the product but also the seller, right? If there is no trust then you're less likely to get a sale.

Testimonial examples will help build this trust and credibility that is so essential in order for you to make a sale. If a previous customer has taken the trouble to write, confirming all the benefits they have had since the purchase, this will really help confirm to your web visitors that buying will be the right decision for them too.

When someone is trying to make a buying decision and experiences the testimonials of others on someone's website, this can be the deciding factor in converting a prospect into a sale. Many online marketers are using testimonial examples today, to generate more conversions than ever before.

It's not difficult to get testimonial examples and you should keep doing this, constantly adding fresh ones to your marketing materials. Most satisfied customers will be delighted to say something positive. You just have to ask!

You'd be surprised how a satisfied client is more then happy for the opportunity to tell everyone else about it.

You really should be using testimonial examples to help promote your product or service as they are great marketing tools. Try to use them to overcome any doubts in your prospects mind. Start doing this today and you'll really see your profits dramatically improve.

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