If you use Google Adwords, there are some insider secrets that can make a big difference to your ROI.
The first thing you need to be doing is targeting the proper audience. Try to make your ads as exclusive as you can, right down to the language they're written in, to appeal to the type of customer you're looking for.
Another step to take is to really make sure that your keyword selection is as refined as possible. A trick to this is placing [brackets] around your keywords. When you do this, your ad will only come up on sites when the visitor has typed in the precise keyword search phrase that you have placed within those brackets.
If it does not appear word for word then your ad does not show up. This way you prevent having to pay a lot of money in commissions for mere browsers to your website. You only want targeted traffic at your site.
When you are doing advertisement testing, test many ads at the same time, thereby performing a 'split test'. You are finding out which one of your ads is giving you the greatest clickthrough percentage or number of instances. Once you have it pegged, you replace the other ads that you pitted it against with ones that are more like your best producer.
Once you have several high performance ads running simultaneously, you need to track each one of their ROIs. You have to do this because Google AdWords does not do it for you.
Analytics will let you track conversions from specific ad groups so you can see which groups are profitable, not just getting clicked.
When you write your ads, you should include your keywords in the title and description. When a keyword is in the ad itself, Google highlights it in the results, which can make your ad stand out from the pack.
The first thing you need to be doing is targeting the proper audience. Try to make your ads as exclusive as you can, right down to the language they're written in, to appeal to the type of customer you're looking for.
Another step to take is to really make sure that your keyword selection is as refined as possible. A trick to this is placing [brackets] around your keywords. When you do this, your ad will only come up on sites when the visitor has typed in the precise keyword search phrase that you have placed within those brackets.
If it does not appear word for word then your ad does not show up. This way you prevent having to pay a lot of money in commissions for mere browsers to your website. You only want targeted traffic at your site.
When you are doing advertisement testing, test many ads at the same time, thereby performing a 'split test'. You are finding out which one of your ads is giving you the greatest clickthrough percentage or number of instances. Once you have it pegged, you replace the other ads that you pitted it against with ones that are more like your best producer.
Once you have several high performance ads running simultaneously, you need to track each one of their ROIs. You have to do this because Google AdWords does not do it for you.
Analytics will let you track conversions from specific ad groups so you can see which groups are profitable, not just getting clicked.
When you write your ads, you should include your keywords in the title and description. When a keyword is in the ad itself, Google highlights it in the results, which can make your ad stand out from the pack.
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