Saturday, June 21, 2008

Whoopydoo for great marketing incentives

By Rob Malcolm

Whoopydoo is the UK's leading holiday incentive specialists, providing an extensive range of travel based promotions from city breaks, cruises, foreign holidays and even short breaks throughout the UK. Whoopydoo works with a dedicated travel agency and can provide heavily discounted holiday offers that can't be matched on the high street.

Holiday promotions have the highest perceived values and are perfect for attracting new customers, gathering data and as prizes for competitions. As everyone will take at a holiday each year the chance to enjoy a complimentary or heavily discounted holiday will always hold appeal. Whoopydoo supplies either high quality, paper booklets or on-line, downloadable promotional vouchers. Paper vouchers are ideal for direct selling and on-line vouchers perfect for e-business applications with large volumes or where the cost of fulfilment via traditional methods is not financially viable. Mobile phones can also be utilised with these incentives by using a dedicated web site and unique 12 character code sent via SMS. The customer then simply downloads and prints out the voucher.

Whoopydoo promotions are totally free of any timeshare element and offer several different options for the customer, so that they can always chose a holiday that is right for them. For example an incentive providing a theme of a Cruise for 2 people will also have choices to take a 7 day holiday for up to 6 people on a self catering basis or a city break for 2 to 4 people.

Some choices require a processing fee to be paid at the time of application, normally 39 per person. This then entitles the applicant to receive an offer including return flights and a minimum of 3 star accommodation. When the applicant accepts their holiday offer they just pay their Air Passenger Duty (a government tax), any airline fees or fuel surcharges and provide evidence of travel insurance.

Whoopydoo's web site, whoopydoo.net displays a large number of customer testimonials and many people travel regularly using their promotional vouchers. The testimonials are updated on a monthly basis.

The promotional holiday vouchers can be purchased through Whoopydoo's sister division, AIM Solutions. AIM also operate a wide range of lifestyle incentives and promotions from half price hotel breaks, kids fun days out, discounted activity days, various spa breaks and dining offers. These incentives are firm favourites will financial institutions, consumer data survey companies, transport organisations and FMCG brands for use on-pack to increase acquisitions and promote loyalty.

All incentive vouchers are subject to minimum order quantities and all promotions are evaluated by AIM to ensure that the Whoopydoo incentive is the most suitable for the target audience to deliver a substantial increase in sales and return on investment. Many Whoopydoo clients have been using holiday incentives time and time again.

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