Tuesday, June 17, 2008

How To Pick The Best Keywords For Your Website

By Theo McLanahan

Choosing the best keywords for your website has several advantages, the most important one being traffic (visitors). If you don't target the right keywords, people won't find the information on your site even if it's the best information available.

Keywords play a part in the way your site is ranked on search engines so you'll want to make sure you are using the right keywords to get those rankings up and bring those visitors in.

Here are several ways to choose the best keywords:

1. Use a keyword research tool such as Wordtracker.com. This will help you find the keywords that people are actually searching for, how competitive those keywords are (ie. how hard it will be to rank for them), and some hidden gems that you probably would never think of on your own.

2. Don't only focus on keywords that get a lot of searches. These terms tend to be a lot more competitive, which makes it a lot more difficult to get high search rankings for them.

Think about who your competing with and possibly search for a better, less searched phrase to help target in on your market even better.

3. Include variations of your keyword phrases in more than one way on your site. Don't overdo it by stuffing your site with keywords. People want quality content and if you have an article on your site that has your keyword phrase in it every other sentence they won't stick around and what good is traffic if it leaves and never comes back?

These are just some basic tips for getting started on the right foot with your keywords. There is plenty of helpful information about other techniques for targeting keywords on your website on the ArticlesGoneViral.com website, as well as many other places online.

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