Wednesday, June 25, 2008

Use Your Website to Beat the Housing Slump!

By Michelle Ming

Despite the state of today's economy, nothing fights a recession better than a good marketing campaign. One of the most effective ways to market is through a custom-designed home builder's website with search engine optimization. Here are a few benefits that home builders can enjoy through these tools:

Stand out from competition. If you are a home builder, you are fighting against many other home builders for the same prospective customers. If you have a well-designed, user-friendly website, you can elevate yourself past most of your competitors. Customers will think of you and your site when they need their next home.

Make your company unique. You are fighting against many other home builders for the same leads and prospective customers. If you have a user-friendly website with a unique, effective design, you can bring your company to the forefront of the homebuilding community. Customers will think of you and your site the next time they need a home builder.

Cast your net out even further. The average consumer is now using Google instead of the Yellow Pages. In fact, 96.6% of all potential home buyers are using a major search engine to look for home builders. A proper, well-designed search engine optimization plan helps you sift through the staggering amount of people and reach the ones you want to target. SEO allows your site to have the content and design that can be found easily by people searching for certain topics. This gives you the power to market to an audience that you may not have been able to reach through other means of marketing. Why? Because people are using the internet for research more now than ever before.

Build your company's image effectively. You know that not every customer is a right customer, so use your website to target the ones you want. Over 83% of your target market will look at your website before making a decision on hiring you. Every company has a brand: an image that people think of when they hear the name of your company. As a home builder, it is vital that you build a proper image. The reason for this is that, when your message is clear, you attract the right customers - the ones you want to get!

It is no secret that today's economy has severely affected the housing economy; the slump has taken its toll on many home builders looking to increase their business. Don't be one of the victims. Use a custom website and search engine optimization to boost your bottom line, regardless of how the economy is doing!

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