Tuesday, July 22, 2008

3 Steps To Make Money Online for Free Via Opt-in Email Marketing

By Daniel Hatcher

You finally realize the value of a good opt-in email marketing list. After reading many articles and blogs on the subject and read countless success stories of people who make money online for free with opt-in email marketing lists you have finally decide to build one of your own. Then you come to realize that you thought you knew everything there was to know about opt-in email marketing lists and have followed the guru's advice to the letter and you still are not able to make money online.

You may be finding out that even though you started with a big opt-in email marketing list that you are not making as much money as you thought you would. It seems that not as many people are buying from you as you thought would happen. So, what happened to that idea that you could make money online for free?

So, you find yourself wondering why others can do so well almost "effortlessly" to make money online for free while you have good products or services and struggle. The single most common mistake people make is moving too fast without a good plan. After all, you chose a great topic and knew you would earn money quickly. However, simply writing the people on your list does not mean they are going to buy from you right away.

Fortunately, there are some things you can do that will turn the table on those evasive profits. Take care to do just a few simple tweaks to your marketing plan to turn things around. So many people try to make a big deal out of something that should be simple. Do not fall in the trap of thinking that all is lost and hopeless. Here are 3 very simple things you can do that will help you build or bring new life to your opt-in email marketing list.

1) Get your customers to trust you first. Just throwing a bunch of products at your list will not make you an expert and a believable seller. Prepare the way by writing articles or blogs on the subject of a particular problem that your product provides a solution. Write about topics you are familiar with and have used for your business. You can visit forums to gain knowledge about your customers wants, needs and problems. Target those wants, needs and problems. Give free information that offers solutions and your value increases with each helpful bit of information.

2) Join forums and make meaningful comments on competing sites. If your comments are helpful to others you will gain respect and a following from other members. Be sure to have a link to your site in your by line for people who like and appreciate what you have to say to follow to your site. Never be shy about asking other forum users to join your opt-in email marketing list.

3) Provide a product or service that offers people what they want. What people want is generally a solution to a problem. If you offer solutions and not just opinions, you will gain a greater audience because you are valuable to them. If you have a product or service that provides an easy solution to their problem, then you will have more subscribers to your opt-in email marketing list and gain customers and increase your sales.

The certain truth is, the money will only flow when and if your subscribers believe and trust in you. They want a product or service that will be a worth the money. People are not going to buy something from your recommendation if they don't know and trust you.

There is one thing you should always keep in mind about marketing and what motivates people to buy. "Pain Sells." People everywhere and in all walks of life respond to pain. They either want to end their pain or avoid pain. One of the best business models I have discovered is to offer people a way to make money online for free.

You can not look at list building as an overnight way to lots of sales. There are the lucky few who do find that, but for the rest of us it is a building process to grow your opt-in email marketing list to something that is large and profitable. By making sure that you are always providing valuable content to your subscribers your relationship will change from curiosity to trust and respect. That is when you will find your sales growing if you are offering them products or services that provide solutions to their challenges.

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