Tuesday, July 8, 2008

Basic Lead Generation For Internet Marketers

By John Anghelache

The more opt-ins you get the bigger your email list. A big responsive email list can set you up for life. Or at least for a long time to come.

Building a bigger email list is easy once you know the fundamentals. From what I can see, most website owners are almost clueless. Their websites do not encourage opt-ins.

Let me show you a basic way to get more prospects. I'll give you an example you can swipe.

You'll get the details in a moment. First, let's clarify a couple of things. People don't join email lists for the heck of it. They want a valuable exchange to give you an email address.

Offer a free report... or audio... or video. Or a combination. Make it relevant to the prospects. In fact, make sure the free info solves a problem.

In exchange for the free information, require them to opt in. Just build a simple lead capture page. Include copy that sells the free info.

The other thing is, make it a cinch to get on your list. Don't ask for too much personal info. Your best bet is to just get their email address. That's it.

Finally, include a free subscription to an ezine as part of your offer. In other words, the prospect opts-in to get the free whatever. They also get your free ezine. This way you can keep in contact with them. Very important.

Let's put this in a practical frame. Say you want to build a list of bodybuilders. Here's the copy for a simple name squeeze page that will do the job...

Want bigger muscles?

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1. How to increase website traffic by up to 500%... without... spending one extra dime on advertising.

How to find the little-known stocks guaranteed to move up or down in price.

How to "double-dip" on every stock price move.

4. How to use offline media to flood your website with visitors.

5. How to get other webmasters to send you customers who are ready, willing and able to buy your products and services on the spot.

These reports will be sent to you by email. Fill in your email address below right now. In a few minutes you'll get to read these reports... and... gain a big advantage over other traders.

This lead generation process works. The main reason why is because of its simplicity. You offer valuable info to a market on a specific topic. No need for fancy stuff. The basics of lead generation will always get you farther.

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