Thursday, July 17, 2008

Generate Cheap Web Traffic

By Greg Smithers

On the web, most SEO experts will tell you that content is king. However, the real key is fresh content. Article directories are a great source of content, but over time popular articles will be posted on hundreds or even thousands of websites. How are you going to make your page stand out from the rest?

One way to distinguish repeated content is to wrap it with your own custom content (preferably both before and after the article). Another is to regularly seek out newer articles and replace the older articles with the newer ones. While this will entail some effort on your part, there are scripts available that can help with both finding articles and rotating them.

Writing your own content is probably the best way to guarantee that your content is original and not replicated on other websites. It is also what search engines love.

However, many people feel intimidated by a blank sheet of paper (or these days a blank word processor document). Nevertheless, there are some tricks to make the process less painful.

The topic you pick is critical. If it is something you are knowledgeable about writing it will be easier. If you have a passion for the topic this is even better. When you begin to write make sure the first copy you are writing is for yourself only. In other words, write a quick draft without worrying about the final copy or what others might think. Editing comes later.

Start by writing just what comes to mind. Before you know it you will produce plenty of content. Later on you can return to edit it so that it is suitable for publishing. Always keep in mind what your audience would find useful.

You don't need to write a large essay. People surfing the web are only looking for small amounts to read. A guide would be to aim for a word count between 300-500 words.

A great way to lift your credibility (and obtain backlinks at the same time) is to publish your work in an article directory. However, if you want it to remain totally original you may prefer to just leave it on your own site.

After you have published your first piece of work you will see that the process isn't as frightening as you first thought. Soon you will be able to compose lots of fresh interesting content that both the search engines and your visitors will love.

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