Saturday, July 19, 2008

How to Link Your Way to the Top of Google and Yahoo

By Daniel Z. Kane

There is only one reason to build a website or create a blog; to get people to read your message. It doesn't matter whether you created your website or blog for fun, to share your views about a subject important to you, or to make money, the more visitors to your site, the better.

Even more important than increasing the total number of visitors to your site is boosting the number of visitors with a strong interest in its content.

And, it's better still if your traffic is free...if it comes as a result of good search engine rankings or free links on other websites rather than from paid advertising.

Not everyone spends their advertising dollars badly, but not even the best advertising program can compensate for the absence of good search engine rankings in Google and Yahoo.

The second million dollar "secret" is a little less obvious, but not surprising. The best way to get organic search engine traffic is by conducting a well-conceived, sustained link building campaign. Of course, the content of your site is important. Of course you must carefully choose your keywords, have them appear appropriately on your website, and use them in your link anchor text. But, once those things are done, your ongoing focus should be on obtaining high quality links.

Many website owners have received thousands of links (literally) by writing articles not unlike this one. If well received, a single article can result in nearly 1,000 links. And, there are organizations which will distribute your articles for a fee, and software programs which enable you to do so pretty quickly and easily.

Requesting links on appropriate websites can also move you well up the search engine ladder. And, while you can do it manually, there are several relatively inexpensive pieces of software which can make link building far faster, easier, and less tedious. Most SEO software offers a free trial, so try a few options before making a purchase.

In the more than five years since our organization began offering free search engine optimization tutorials, hundreds of our students have achieved dramatic gains in their search engine rankings. Consistently, most of them have told us that the single most important factor in their success has been their focus on a continuing effort to acquire high quality links.

Webmasters who want as much traffic as possible (and who among us doesn't?) need to commit to a focused, aggressive link building effort. If they do, their efforts are almost certain to be rewarded.

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